-
The Next 25 Years of Real Estate: My Predictions

Dan Sullivan came up with the concept that everything we do as entrepreneurs involves guessing and betting. We first make guesses about what may happen in the future and then we place bets on the guesses we think we have the best chance of being right about. Another take comes from Jeff Bezos, the founder…
-
How the NAR Antitrust Lawsuit Affects Real Estate Commissions

First and foremost, commission compression is coming. The ultimate reason for the NAR lawsuit was a consensus among the plaintiffs that the commission they agreed to pay their agents’ brokerages to sell their homes was too high. They either did not understand or were not aware that all commissions are negotiable. Unfortunately, I don’t think…
-
How the NAR Lawsuit Impacts the Future of Real Estate

As you learn more about the NAR lawsuit, you’re probably thinking about the future of real estate – and what that means for you. First, we need to take a look back at how we got here. In short, brokers abdicated their responsibilities. Brokers developed an over-reliance on the NAR and state authorities, and let…
-
Market Outlooks for All 4 Realtor Personality Types

-
Are Real Estate Agents “Quiet Quitting”?

We’ve heard the phrase “quiet quitting” a lot in recent history. I always thought quiet quitting related to people who had a job, such as W-2 employees who have to clock in and out, and their employers didn’t see it coming – and didn’t understand what was going on. “I’m checking out, thank you very…
-
How to Survive a Turbulent Real Estate Market

“It was the best of times, it was the worst of times…” – Charles Dickens It’s no secret: Today’s real estate market is trying and complicated. We’ve been here before, and we’ll be here again. However, in this ever-changing market, what matters most is learning how to weather the current and future storms that will…
-
The Value of Supporting Your Community as a Real Estate Agent

Just like there’s inherent value in establishing yourself in your community once you become a real estate agent, there’s even more value to be found in supporting your community. Not only does being a part of the communities you serve as an individual benefit your business, but if you work with ROOST, we encourage our…
-
How The Professionals at ROOST Real Estate Co. Succeed In The New Real Estate Business

ROOST Real Estate Co. real estate agents focus on four fundamental activities. They connect, practice, track and grow. Connect ROOST™ real estate agents spend most of their time making connections with current and future clients. This is where the business of real estate begins. You must have someone to work with before you can begin…
-
3 Fun Ways to Build Your Database That Actually Work

We’ve talked a lot about different ways to build and maintain a real estate database full of prospective clients, such as keeping up with text messages, pop-by visits, and phone calls. But, I’ve got some ideas you may not have considered from my years of practice. If you’ve been wondering how to find real estate…
-
What is Your Personal Connection Standard?

When we’re talking about working by referral, the behaviors that matter most are connecting behaviors. These standards are just like how you’d uphold any other because they matter to you and how you conduct your business. As real estate agents, we manage our connections with people as part of how to find real estate clients. …
-
The Truth About Paid Leads

-
The Power of the Database

There’s power in building a real estate database. Let me explain why. I see a huge amount of real estate agents using their hard-earned commission dollars to pay for leads. Some agents can literally pay thousands of dollars for leads on Zillow or Realtor.com; you’re racing every other agent who has paid for those leads…